Since 2014, I have been developing prints for clothing. Interest in zines led me to various printing techniques, to silk-screen printing, and this coincided with the boom of new clothing brands in our country. I started my own brand and later started taking orders for prints for musical groups. Items with my prints always sell well.
After several years of designing merchandise for musical groups, I grew into an art director and was at the origins of the 'Parallel' agency. We already made large collections for different brands, e-sports teams, and even scientific institutes developing quantum computers.
Probably the biggest projects in the clothing industry for me are designing sneakers and tracksuits for Reebok in collaboration with rap artist Oxxxymiron and premium clothing brand Sayonara.
Both of these projects were presented at the Tsvetnoy fashion house. In this case, I will tell you more about the Sayonara brand.
Sayonara is a clothing brand launched by musician Eldzhey and his team. I worked with him initially as a merch designer and he and his team liked the results of our work and invited me to develop their first collection for a new clothing brand that is not an artist's merch but exists as an independent brand.
This was a great experience, we had a wonderful team of designers and access to completely different premium materials, the collection turned out to be legendary, it was the first experience of working with clothes when the presentation of the collection was accompanied by a fashion show with models and a catwalk.
We developed a lot of things, several types of jackets, complex designs of pants, T-shirts, sweatshirts, bags, and masks. Here are some photos from the event and pictures of the resulting clothes.
